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Friday, December 5, 2008

Die Videogame industry, Die! Part 2 - Videogame advertising

Part 2 of a 10 part series about why I want the video game industry to implode, causing massive layoffs & putting most devs out of business so that the industry can come back much better than it currently is.

I was going to put the sum of this post into my previous one about the Canada Plays PSP ad, but I thought I should keep each one of these Die Videogame industry, Die! posts separate. But the gist of what I said then, that video game advertising largely SUCKS, still stands. Mostly the tv ads, which must be the most costly ones for them.

Seriously, what is the MATTER with these companies (especially Sony)... Sony has a PS3 ad on tv, and it's awful. The one with the images being projected onto the sides of buildings.... it doesn't even show the PS3. Nothing about it makes me interested in a PS3, nor do I learn anything about PS3 games. It's just supposed to be "cool" imagery in and of itself I suppose....

When was the last time you saw a videogame commercial where the majority of that ad showed ACTUAL GAMEPLAY? Only the stuff that you SPEND 99% of the time seeing when you play said game? Most game ads show junk that has little/nothing to do with the game.

Think of how much money it costs to make and run these ads on tv, and how much of a waste it is. Yes, it's Microsoft/Nintendo/Sony's money, but it was OUR money before we gave it to THEM to waste on this crap rather than them putting it towards creating new IP (intellectual property, new game ideas basically)

That's just another reason why the videogame industry needs to die & be reborn, because if companies suddenly find they don't have all these big bucks to waste on useless ads that don't tell us anything, maybe they will learn to focus on the things that ACTUALLY matter in the videogame industry: making fun, compelling games.


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